Countdown to Summer

A chance to network one more time as we reflect on two days of learning and exchange. Chicago is always worth an extended conversation and libations.

Closing remarks and a look ahead: What will the balance of 2023 and 2024 have to offer? Thank you for your DAA program participation and data stewardship.

Speaker

Lou Mastria, CIPP, CISSP
President & Chief Executive Officer, Digital Advertising Alliance

Moderator

Lartease Tiffith
Executive Vice President of Policy, Interactive Advertising Bureau

Speakers

Jake Cain
Founder, Roasty Coffee

Oma Christina
Founder & CEO, The Hair Chest 

How has your brand reshuffled its data deck? Have you lost track of where data—and respective permissions—may reside? Are you certain that the data inside your advertising targeting and attribution are responsibly sourced and maintained? Do you know the data lineage of all the data you touch, even if it carries a first-party label? Have you fallen into the "transparency trap"? It's time to get your data under control. Listen in as two agency leaders discuss the internal and external forces at work that can breed data integrity uncertainty—and how organizations can re-take the reins through a disciplined, principled approach that protects people, the advertising ecosystem, and trust in brands.

Discussants

Beth-Ann Bygum
Chief Security & Compliance Officer, Acxiom

Sheila Colclasure
Global Chief Digital Responsibility & Public Policy Officer, IPG Kinesso

Fill up on some tasty desserts as we get ready for the home stretch.

The power of data in increasing advertising efficiency has only grown more pronounced during the last decade—just one attribute of many for data in our Information Economy. Join us as we review DAA and Privacy for America-commissioned research on the role of advertising, and digital data specifically, to support both the wealth and diversity of online content and competition online and off. The review emphasizes the empirical work on existing advertising practices and on regulatory initiatives that seek to throttle the use of personalized advertising through over-reaching data restrictions.

Moderator

Chuck Curran
Senior Advisor, Digital Advertising Alliance

Speaker

Howard Beales
Professor Emeritus of Strategic Management and Public Policy, The George Washington University

Going to bat for American business, the U.S. Department of Commerce has just marked its first anniversary of the Cross-Border Rule System for data transfers in cooperation with eight Asia Pacific Economic Community nations and with the United Kingdom joining the group this spring. We will hear from the US DOC about this initiative, among others, that recognize the vital importance of global data flows, the primacy of effective privacy protections within the United States and among our key trading partners from Asia to Europe, and how digital data, in particular, is essential in today’s Information Economy. We explore best practices and self-regulatory tools to support transparency and control for consumers within these cross-border constructs.

Lunch will be served from 12—12:45pm.

Introduction

Leigh Freund 
President & CEO, Network Advertising Initiative

Discussants

Emilio Cividanes
Partner, Venable LLP

Shannon Coe
Director of Global Data Policy, International Trade Administration, U.S. Dept. of Commerce

Join us for lunch and a presentation of our 2023 Privacy Icon Award recipients.

Presenter

Lou Mastria, CIPP, CISSP
President & CEO, Digital Advertising Alliance

SPONSORED BY

With the complexity of tech partners involved in bringing ad-financed content to a bevy of consumer and business connected devices, there is no shortage of stakeholders to manage toward effective data stewardship including how we communicate transparency and extend and respond to control signals. We examine the industry conundrum of real-time, on-demand privacy notice and control in CTV and connected devices and opportunities to build trust with consumers. Leading stakeholders weigh in on pathways to enlightenment, across the many pathways of data flows, to find our way to better user privacy experiences.

Moderator

Robert Hartwell
Counsel, Venable LLP 

Speakers

Rachel Glasser
Chief Privacy Officer, Magnite

Laura Koulet 
Vice President, Legal, Experian

Connect with your peers to assess what was reviewed while topping your cup.

SPONSORED BY

In our 2023 installment of #Data4Good, we focus in on innovative programs underway to deploy responsibly sourced data for the greater good—from safer communities, safer children, and robust local journalism. Join Federation for Internet Alerts and the 4As for a fresh curation on how online data makes a profound difference for people.

Moderator

Amanda Anderson
Government Affairs Director, 4As

Speakers

Jason Bier
General Counsel and Chief Privacy Officer, Adstra + FIA
Chairman and President, Federation for Internet Alerts

Eliot Christian
CEO
Alert-Hub.Org CIC (Community Interest Company)

The EDAA has marked its 10th year of advancing self-regulation in Europe always amid a regulatory framework of the General Data Protection Regulation and its EU Data Protection Directive precursor. This year, we invite representatives from our European partners as they discuss what U.S. digital marketers need to know about the Digital Services Act—what it is, how it works, what it means for the global ecosystem, and how we're responding to it. Transparency, and much more, is the order of the day.

Introduction

Christopher Oswald
Executive Vice President and Head of Law, Ethics & Government Relations, Association of National Advertisers

Moderator

Angela Mills Wade
Executive Director, European Publishers Council

Speakers

Kathryn Farrara
General Counsel, NA Beauty & Wellbeing and NA Data Protection Officer, Unilever

Mathilde Fiquet
Special Adviser, European Publishers Council

Ionel Naftanaila
Director, Programme Development, European Interactive Digital Advertising Alliance

What does "[ad]vance" mean to interest-based advertisers? For DAA, it's about growing the business and its data-derived dividends—among them the most prized, a highly engaged consumer. We start by renewing our collective commitment to DAA Principles as marketplace dynamics and regulatory restrictions present pressing challenges and opportunities.

Introduction

Stu Ingis
Chairman, Venable LLP and General Counsel, Digital Advertising Alliance 

Host

Lou Mastria, CIPP/US. CISSP
President and CEO, Digital Advertising Alliance

Welcome to Day 2—our full Summit Day! Get fueled with a Royal Canadian Breakfast, courtesy of the Digital Advertising Alliance of Canada, as we kick off the day's proceedings.

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