The power of data in increasing advertising efficiency has only grown more pronounced during the last decade—just one attribute of many for data in our Information Economy. Join us as we review DAA and Privacy for America-commissioned research on the role of advertising, and digital data specifically, to support both the wealth and diversity of online content and competition online and off. The review emphasizes the empirical work on existing advertising practices and on regulatory initiatives that seek to throttle the use of personalized advertising through over-reaching data restrictions.

Moderator

Chuck Curran
Senior Advisor, Digital Advertising Alliance

Speaker

Howard Beales
Professor Emeritus of Strategic Management and Public Policy, The George Washington University