How has your brand reshuffled its data deck? Have you lost track of where data—and respective permissions—may reside? Are you certain that the data inside your advertising targeting and attribution are responsibly sourced and maintained? Do you know the data lineage of all the data you touch, even if it carries a first-party label? Have you fallen into the "transparency trap"? It's time to get your data under control. Listen in as two agency leaders discuss the internal and external forces at work that can breed data integrity uncertainty—and how organizations can re-take the reins through a disciplined, principled approach that protects people, the advertising ecosystem, and trust in brands.

Discussants

Beth-Ann Bygum
Chief Security & Compliance Officer, Acxiom

Sheila Colclasure
Global Chief Digital Responsibility & Public Policy Officer, IPG Kinesso