What does "[ad]vance" mean to interest-based advertisers? For DAA, it's about growing the business and its data-derived dividends—among them the most prized, a highly engaged consumer. We start by renewing our collective commitment to DAA Principles as marketplace dynamics and regulatory restrictions present pressing challenges and opportunities.

Introduction

Stu Ingis
Chairman, Venable LLP and General Counsel, Digital Advertising Alliance 

Host

Lou Mastria, CIPP/US. CISSP
President and CEO, Digital Advertising Alliance