Co-Hosted by Digital Advertising Alliance, Digital Advertising Alliance of Canada, European Interactive Digital Advertising Alliance, Alianza de Publicidad Digital de Argentina & Digital Advertising Alliance Asia

Welcome to the Windy City by the Lake, and a global welcome at that, as DAA's global framework—U.S., Canada, Europe, Argentina, and now India—toast your program participation as we [AD]vance data stewardship and meaningful privacy protections worldwide, no matter what the legal regimes, while enabling advertising innovations.

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Take a work or play break but make sure you're back in time for our Welcome Reception.

How can AI support our work? How might AI change it? And are there risks that we need to consider and prepare for now? Artificial intelligence is an amorphous concept without a commonly accepted definition. However, the term is often applied in contexts where computational techniques are used in ways to mimic the kinds of thinking that people do—creative work, analysis, and decision making. Recently, generative AI has been the topic of significant conversation, spurring questions about how it should be used and whether they carry novel risks to businesses. Much like AI itself, the answer is complex and evolving, with questions about data collection, intellectual property, and best practices. Join our experts to learn more about the future of AI and how it may affect us in advertising—sooner or later.

Lunch served at 12:45pm.
Keynote starts at 1:10pm.

Moderator

Heather West
Senior Director of Cybersecurity and Privacy Services, Venable

Faculty

Jason Koye
General Counsel, N.A. & Worldwide Privacy Officer, Omnicom Media Group

Brad Weltman
Director, Public Policy, Meta

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The DAA Principles global framework has a new participant—and a market of 840 million online and mobile users. Welcome to the India opportunity. Join us as we introduce Summit participants to the individuals who are leading the launch, acceptance and implementation of the DAA Principles, locally interpreted, in India with an eye toward a wider Asia audience. Learn how brands, publishers, agencies and ad tech players in India may engage in the DAA Asia program and how we can champion consumer trust in interest-based advertising through data stewardship as India policymakers move to implement an omnibus data protection law.

Moderator

Lou Mastria, CIPP, CIPPS 
President & CEO, Digital Advertising Alliance 

Faculty

Vatsal Asher
Founder and CEO, DMAasia, and Convenor, Digital Advertising Alliance Asia (DAAA)

Vinayak Godse
CEO, Data Security Council of India (DSCI)

Mihir Parikh, Ph.D.
Strategic Thought Leader, Nishith Desai Associates

Amit Sarda
Managing Director, Soulflower

Kaushal Thakkar
Founder & Managing Director, Infidigit

Keeping on the North American theme, political ad transparency is under tremendous scrutiny. In Canada—and in numerous states—there's requirements for advertisers, publishers, and online platforms to deliver required disclosures and, in some cases, maintain databases and registries that document valid, in-market political advertising. Fear not—there's also opportunity as the Federal Elections Commission (US) has green-lit an icon-based approach to digital/mobile political ad disclosures. And the DAA, along with our Canada partner, has built an icon-delivery and registry solution available for ad tech and programmatic platforms that complements current regulation. Get ready now for the Election 2024 cycle.

Moderator

Chet Dalzell
Vice President, Participant Communications & Engagement, Digital Advertising Alliance 

Faculty

Julie Ford
Executive Director, Digital Advertising Alliance of Canada

Jordan Lieberman
President, Powers Interactive

Robyn Matthews
Director of Advocacy and Industry Relations, American Association of Political Consultants

A patchwork of state data privacy laws is quickly blanketing the country. While notice and opt out remain the foundational pillars for advertising, it is becoming increasingly complex to navigate the regulatory environment. Our panel will examine trends developing in the states with spotlights on contracting issues arising and new requirements for standing up a National Institute of Standards and Technologies-based privacy program.

Moderator

Michael A. Signorelli
Partner, Venable LLP, and Counsel, Digital Advertising Alliance

Faculty

Jamie Danker
Senior Director of Cybersecurity and Privacy Services, Venable, LLP 

Dylan Gilbert
Privacy Policy Advisor, Privacy Engineering Program, National Institute of Standards and Technologies (NIST)

Daniel E. Griffin
Vice President, Legal, Experian

Armand (A.J.) Zottola
Partner, Venable, LLP

DAA Principles independent accountability programs, in the United States and Canada, articulate key takeaways from recent enforcement decisions and outlook on priorities.

Moderator

Carla Michelotti
President, Carla Michelotti LLP, and Board Member, BBB National Programs

Faculty

Catherine Bate
President & CEO, Ad Standards

Xenia "Senny" Boone
Senior Vice President, Center for Ethical Marketing, Association of National Advertisers

Mary Engle
Executive Vice President, Policy, BBB National Programs

Connect with your peers to assess what was reviewed while refreshing your palate.

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