Keeping on the North American theme, political ad transparency is under tremendous scrutiny. In Canada—and in numerous states—there's requirements for advertisers, publishers, and online platforms to deliver required disclosures and, in some cases, maintain databases and registries that document valid, in-market political advertising. Fear not—there's also opportunity as the Federal Elections Commission (US) has green-lit an icon-based approach to digital/mobile political ad disclosures. And the DAA, along with our Canada partner, has built an icon-delivery and registry solution available for ad tech and programmatic platforms that complements current regulation. Get ready now for the Election 2024 cycle.

Moderator

Chet Dalzell
Vice President, Participant Communications & Engagement, Digital Advertising Alliance 

Faculty

Julie Ford
Executive Director, Digital Advertising Alliance of Canada

Jordan Lieberman
President, Powers Interactive

Robyn Matthews
Director of Advocacy and Industry Relations, American Association of Political Consultants